PARK publications
The Soul of Design Leadership type: article
The Soul of Design Leadership
A closer look at some of the world's most renowned design leaders provides insight in what qualities a person should acquire in order to become a great design leader. Published in DMI review, vol. 2, no. 3, 2011 |
PAGE Brennpunkt type: Interview
PAGE
An interview with Florian Weiss about the relevance of design management for companies and the Design Management Europe Awards for the field. |
The Handbook of Design Management type: chapter
The Handbook of Design Management
The management of design has emerged as central to the operational and strategic options of any successful organization. The Handbook of Design Management presents a state-of-the-art overview of the subject - its methodologies, current debates, history and future. The Handbook covers the breadth of principles, methods and practices that shape design management across the different design disciplines. PARK wrote a chapter about the future of design leadership. |
Austro Pack type: article (German)
Strategic innovation through design management
Design is an important tool to generate innovations and make them visible. It helps to create new and improved products through profound customer knowledge, and what's new inside, must be recognizable to the outside. Companies such as LEGO, BMW, and Procter & Gamble emphasize the importance of design in their product development to increase their competitive advantage. This article outlines the importance of design management for strategic innovations. |
PAGE type: interview (German)
Design management in a rapidly changing environment
Design Management and its environment have changed dramatically in recent years and the shift influences the requirements of modern design managers already today. Does this change in the profession continues at this pace, companies and universities have to respond quickly in order not to lose touch with this new reality. The tasks of the design managers are to elaborate strategies for guidelines, define the design process, from creation to the development and the implementation, and to adapt the organisation of design within the company accordingly. |
The Fundamentals of Design Management type: chapter
Market demands and user needs: Design audits, briefs and proposals
Hidden opportunities for design can exist in unlikely places. Conducting design audits, assessing |
DMI Review Article type: article
The Next Phase: Laying bare the contribution of design
Let's face it: Business is changing, our world is changing, and so too is the role of design in business in developing new products, services, and solutions. There are more business activities today relying on design thinking than ever before. Indeed, in many applications design is understood as essential to getting the job done. Design 3.0 requires new ways of thinking, new ways of working, and new leadership skills. This issue looks directly into these changes, and gives fresh insight about design's role as integral to decision-making and business outcomes. |
Trend book - Dutch Design Week type: book chapter (Dutch)
Design management trends
Today’s world is not an either/or world. It’s an and/and world. The challenges companies, institutions, governments and individuals face are dilemmas: wicked problems that can’t be solved through industrial/linear/rational/economic thinking. To solve today’s dilemmas we require a design attitude. Its impact can be tremendous but first it has to be connected to an organisation’s longterm strategy. Design management helps organisations do this: to get the most out of design. Design management is much more about designing management than it is about managing design. |