| PARK advanced design management

© 1998 - 2012 PARK advanced design management - all rights reserved. PARK is one of Europe's leading experts in the management of design. It consults and educates on how to maximise the value of design. www.park.bz
PARK Hamburg (Germany): Ruhrstrasse 11 / 22761 Hamburg / Germany / T: +49 40 28056233 / E: hamburg@park.bz
PARK Noordeloos (The Netherlands): Nieuwendijk 8a / 4225 PD Noordeloos / The Netherlands / T: +31 183 589131 / E: noordeloos@park.bz

	How do we employ a design vision in our company and how to build one?
	How do we derive our design strategy from our corporate strategy?
	How do we relate our design strategy to our branding and innovation strategies?
	How do we apply a coherent design style across our entire portfolio of products?
	How do we set a generic direction for design?
	How do we make our design strategy executable?
	How do we define measurable design objectives?
	How do we roll out our design strategy globally?
	How do we use design capabilities to improve the quality of our business strategies?
	How do we use design to boost our leadership position in the market?
	How do we create a design strategy for different brands?
	How do we involve partners or customers in crafting our design strategy?

	How can we find the right design agencies and brief them accurately?
	How do we limit the amount of our external design partners and increase the quality of the ones that stay?
	How can we cooperate with suppliers in the area of design?
	How can we make relevant use of cheaper designers in other countries?
	How do we find and recruit the right designers and design managers?
	How do we improve the competencies of our designers, both managerial as creatively?
	How do we build design management capabilities?
	How do we increase the efficiency and effectiveness of our design organisation?
	How do we position design in our company, in relation to other functions like marketing and engineering?
	How do we seamlessly work together with other functions like marketing, purchase and engineering?
	How do we align different design disciplines (e.g. product, interface, interior, etc.) that are working on one customer experience?
	How do we organise our front-end design team and link them to our regular design teams?
	How do we promote design in a design-aversive culture?

	How do we define an efficient and effective design process?
	How do we link our design process to other development processes?
	How do we visualise our design process & deliverables in the best way?
	How do we improve our design briefings and assessments?
	What do we ask our designers to deliver at check-in moments during the design process?
	How can we use design to create the best user experience?
	How do we align our design process amongst local design centres?
	How can we utilize internet to manage design on a global scale?
	How do we align our vocabulary on design and innovation within the entire company?
	How can we ensure that designers re-use tools instead of re-inventing them over and over again?
	How do we integrate research processes into the design process?
	How can we measure design performance?

PARK advanced design management

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