Support in definition of body type strategy | PARK advanced design management

All projects

Develop Design Management competencies

Product Design (DE)

Facilitate development of vision of the future of parking

Consumers (NL)

Improve concept development process and competencies

Corporate Management (NL)

Implement tool box for better concept development

Corporate Management (NL)

Support in definition of body type strategy

Trend- & Future Research (DE)

Integrate design management in the current organisation

Global Design Management (DE)

Develop perceived design quality tool for design process

Group Design (DE)

Improve presentation tools through design

Visual Comm. (NL)

Define appropriate innovation organisation

Corporate Management (NL)

Build concept development process

Design & Marketing (NL)

Build and implement a multi-brand design strategy

Corporate Management (DE)

Implement product design style globally

Discovery & Design (DK)

Build process to define product experiences

Discovery & Design (DK)

Visualise development process

Concept Development (NL)

Develop a design structure for early involvement of suppliers

European Design Center (DE)

Find and select potential design partners

Design Studio Europe (DE)

Explore opportunities to outsource design function

Design Studio Europe (DE)

Define an early-phase design process

Design Studio Europe (DE)

Define a design strategy for small cars

Design Studio USA (US)

Improve business planning by design-thinking

Corporate Management (US)

Planning and management capabilities

Design Department (DK)

Support product development through lead user research

Product Development (NL)

Implement a concept design process

Concept Lab (DK)

Build and implement a designers toolbox

Product & Market Development (DK)

Define definitions and scope of innovation

Product & Market Development (DK)

Define design strategy

Product & Market Development (DK)

Improve product development process

Product & Market Development (DK)

Create a Digital Development Process

Digital (DK)

Support in developing concept development process

Marketing Comm. (NL)

Align design process with business processes

Design Center (DE)

Support in defining the design strategy

Design Center (DE)

Improve innovation process

Concept Group (DE)

Develop coherent brand expression

Int. Brand & Comm. (NL)

Build design management organisation

Category Development (UK)

Build understanding of the design function

Category Development (UK)

Find and assess potential design partners

Category Development (UK)

Build online management system for design

Category Development (UK)

Build design process and toolbox

New Technology Group (UK)

Setting up a concept design team

Design Center (ES)

Create project briefing tool

Design Center (ES)

Support program towards design leadership

Corporate Management (ES)

Picture context to facilitate the product design process

Corporate Management (DE)

Benchmark best practices in design management

Design Department (JP)

Build design process crossing all brands

Group Product Design Mngt. (DE)

Business (service) model innovation workshop

Services Brand Division (DE)

Develop and align innovation program with corporate strategy

Corporate Management (PL)

Educate designers in presentation skills

TV Production Design (DE)

Selected project

client	Audi, Trend- & Future Research (DE)
project	Support in definition of body type strategy
assignment	To assist Audi in defining a new body type strategy for ten years in the future.
approach	Interview top decision makers in marketing, brand management, design management & market research Give recommendations of how to approach the strategy development
complexity	To bring interviewee in the context of thinking ten years ahead, under consideration of market & competitor developments in Asia, US & Europe.
value	Internal commitment how to approach the strategy development Better internal exchange about different perspectives on the companies design strategy