All projects

Support in definition of body type strategy
Trend- & Future Research (DE)
Global Design Management (DE)
Build concept development process
Design & Marketing (NL)
Visualise development process
Concept Development (NL)
Define an early-phase design process
Design Studio Europe (DE)
Design Department (DK)
Build and implement a designers toolbox
Product & Market Development (DK)
Define definitions and scope of innovation
Product & Market Development (DK)
Define design strategy
Product & Market Development (DK)
Improve product development process
Product & Market Development (DK)
Design Center (DE)
Improve innovation process
Concept Group (DE)
Develop coherent brand expression
Int. Brand & Comm. (NL)
Build design management organisation
Category Development (UK)
Build design process and toolbox
New Technology Group (UK)
Build design process crossing all brands
Group Product Design Mngt. (DE)
 

Selected project

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client Hyundai, European Design Center (DE)
project Develop a design structure for early involvement of suppliers
assignment

To build a structure that is able to use the design expertise of European automotive suppliers early in the design process.

approach
  1. help Korean Design Managers to understand the structure of the European automotive supplier design competencies
  2. inviting top 20 European first tier automotive suppliers
  3. developing best practice for design department
complexity

To distinguish between European and Korean supplier competencies and illustrate this to Korean management.

value
  • having network of first tier European automotive suppliers with design competencies
  • using that in a very efficient and effective way in Kia's first European car, the Kia C'eed
  • introducing competitive quality interior design
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