All projects

Support in definition of body type strategy
Trend- & Future Research (DE)
Global Design Management (DE)
Build concept development process
Design & Marketing (NL)
Visualise development process
Concept Development (NL)
Define an early-phase design process
Design Studio Europe (DE)
Design Department (DK)
Build and implement a designers toolbox
Product & Market Development (DK)
Define definitions and scope of innovation
Product & Market Development (DK)
Define design strategy
Product & Market Development (DK)
Improve product development process
Product & Market Development (DK)
Design Center (DE)
Improve innovation process
Concept Group (DE)
Develop coherent brand expression
Int. Brand & Comm. (NL)
Build design management organisation
Category Development (UK)
Build design process and toolbox
New Technology Group (UK)
Build design process crossing all brands
Group Product Design Mngt. (DE)
 

Selected project

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client Reckitt Benckiser, New Technology Group (UK)
project Build design process and toolbox
assignment

To integrate design early on in the innovation process.

approach
  1. Audit current R&D processes & align with design process
  2. Develop design tools to support the innovation process
  3. Implement design process and tools into front-end innovation projects
complexity

Finding the right inputs and outputs for design in 5-10 year innovation projects.

value
  • better link between consumer centered thinking and technology development
  • better alignment between NTG and Category
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