Project overview

Support in definition of body type strategy
Trend- & Future Research (DE)
Global Design Management (DE)
Build concept development process
Design & Marketing (NL)
Visualise development process
Concept Development (NL)
Define an early-phase design process
Design Studio Europe (DE)
Design Department (DK)
Define definitions and scope of innovation
Product & Market Development (DK)
Improve product development process
Product & Market Development (DK)
Define design strategy
Product & Market Development (DK)
Build and implement a designers toolbox
Product & Market Development (DK)
Design Center (DE)
Improve innovation process
Concept Group (DE)
Support creation and translation of design vision
Mechanical Development Design & Research (BE)
Develop coherent brand expression
Int. Brand & Comm. (NL)
Build design management organisation
Category Development (UK)
Build design process and toolbox
New Technology Group (UK)
Corporate Management (ES)
Build design process crossing all brands
Group Product Design Mngt. (DE)
 

Featured project

 
client PANalytical, Int. Brand & Comm. (NL)
project Develop coherent brand expression
assignment

To develop a global PANalytical brand language for all design expressions.

approach
  1. Create brand & design strategies with global organization
  2. Select, brief and guide external design partners
  3. Develop & implement guidelines in all design areas
  4. Stretch external brand language to internal branding
complexity

To align very different external design agencies.

value
  • Increased brand awareness
  • Improved brand image
  • Increased employee satisfaction
  • Increased turnover and profit (50%)
 
client Grundfos, Discovery & Design (DK)
project Build process to define product experiences
assignment

To build & implement a design tool that aligns all Grundfos product related experiences (e.g. packaging, product, web, manual, etc.) in an early phase.

approach
  1. Translate customer knowledge in Grundfos personas
  2. Align all relevant parties (e.g. marketing, web, product design, project management, etc.)
  3. Create 'product experience' tool
  4. Test & implement globally
complexity

To ensure true cooperation from all parties.

value
  • Stronger brand identity on product level
  • Shorter development time & lower development costs per project
 
client Miele, Design Center (DE)
project Align design process with business processes
assignment

To align the Miele design process with business planning processes.

approach
  1. Analyse current business planning and design process
  2. Integrate design process & tools into business planning process
  3. Communicate design process towards design team & marketing
  4. Support implementation of design process & tools
complexity

To integrate design process in strongly engineering driven environment.

value
  1. Better position of design department in company
  2. Better interaction with other departments
  3. More clarity of design deliverables
  4. Earlier integration of design in the development process
 
client BMW, Group Design (DE)
project Develop perceived design quality tool for design process
assignment

To help the designers with the development of a tool can facilitates objective design decision making.

approach
  1. assess current design process
  2. identify key design decision making moments and stakeholders
  3. develop tool with stakeholders
  4. test tool
complexity

To integrate design tool in strong engineering driven automotive development process.

value
  • Having a tool to make objective design decisions for all stakeholders
  • Best practice among all design project team members
 
client Nestlé S.A., Concept Group (DE)
project Improve innovation process
assignment

To define activities, methodologies, tools, competencies and responsibilities to ensure high quality and validated business concepts.

approach
  1. Create work material, planning & communication platforms
  2. Support piloting, test, measure & refine tools
  3. Capture & present best practice tools
  4. Support change management
complexity
  • To ensure cross functional alignment in a highly complex organization.
  • To create universal materials for multiple categories and worldwide application.
value
  • More impactful innovation
  • Faster time to market
  • Better use of resources
  • Less waste
 
client Reckitt Benckiser, Category Development (UK)
project Build online management system for design
assignment

To create global digital design management system to facilitate the design process.

approach
  1. define objectives and requirements for a digital system
  2. screen potential software partners, and setting up selection procedure (RFI, RFP, pilot)
  3. guide the development & implementation of the system globally
complexity
  • Balancing the power and requirements of IT and Design
  • Developing one solution to cater for various project types & processes within rigid workflow system
  • Translating the appropriate user & design requirements for IT
  • Keeping the user interface of a complex
value
  • Clear & traceable responsibilities including sign-off
  • consistent design output globally
  • Faster design execution achieved through better project management
  • large design savings through a reduction of design iterations and automated artwork creation
 
client Vaillant Group, Group Product Design Mngt. (DE)
project Build design process crossing all brands
assignment

To deliver an integrated design process for the total brand portfolio of the Vaillant Group.

approach
  1. Analysis of the portfolio strategy and competitors
  2. Develop an ideal product brand design process based on best practice in other industries
  3. guide the implemention of the process
complexity

To align the design process between the brands and the numerous product platforms.

value
  • Clear roadmap for developing unique design languages for each brand
  • Strong alignment between branding, engineering, supply and design
 
client Roca, Design Center (ES)
project Setting up a concept design team
assignment

To build a new concept design team next to a large ‘regular’ Roca design team.

approach
  1. Define appropriate organisation, processes & competencies
  2. Continuously coach team
  3. Reevaluate process & organisation each year
  4. Create relevant concept design tools
complexity

To ensure acceptance of conceptual thinking in a short-term & result-driven culture.

value
  • Increased internal innovation power
 
client Reckitt Benckiser, Category Development (UK)
project Build understanding of the design function
assignment

To increase design and design management understanding within a brand driven company.

approach
  1. organise design management workshops on executive level (top 200)
  2. create a design management training program
  3. execute design management training within Category and Lead Countries
complexity

Developing local practice into centralised best practice.

value
  • shared vocabulary
  • increased design management understanding: its benefits and how and when to apply
  • development of best practice in managing design process
 
client VOX, Corporate Management (PL)
project Develop and align innovation program with corporate strategy
assignment

To develop and optimise the process to identify business and innovation opportunities. To support the creation of a program of innovation projects for three companies: VOX Furniture, VOX Profiles and VOX Doors & Floors. And to create an organisational structure and responsibilities that enable innovation to become a core competency.

approach
  1. analyze current business practice with employees, distributors, suppliers, end-consumers, installers and experts.
  2. develop strategic intent and objectives for innovation with management
  3. create process and organisational structure for innovation
  4. identify areas of radical and evolutionary innovations with top management for the next five years
  5. define program framework and roadmap of innovation projects aligned with corporate strategy
  6. support in defining and managing the innovation program
  7. facilitate implementation of process, structure and program in single innovation projects
complexity
  • To prioritize innovation opportunities based on the definition of the corporate strategy.
  • To create customer / consumer focus in a production oriented corporate culture.
  • To deal with three very different corporate cultures under one global brand.
value
  • having a clear process how to derive the innovation program from the corporate strategy
  • optimise use of resources through alignment and prioritisation of innovation activities
  • having tools that support effective and efficient planning of innovation resources
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