Project overview

Develop Design Management competencies
Product Design (DE)
Facilitate development of vision of the future of parking
Consumers (NL)
Improve concept development process and competencies
Corporate Management (NL)
Implement tool box for better concept development
Corporate Management (NL)
Support in definition of body type strategy
Trend- & Future Research (DE)
Integrate design management in the current organisation
Global Design Management (DE)
Develop perceived design quality tool for design process
Group Design (DE)
Improve presentation tools through design
Visual Comm. (NL)
Define appropriate innovation organisation
Corporate Management (NL)
Build concept development process
Design & Marketing (NL)
Build and implement a multi-brand design strategy
Corporate Management (DE)
Implement product design style globally
Discovery & Design (DK)
Build process to define product experiences
Discovery & Design (DK)
Visualise development process
Concept Development (NL)
Develop a design structure for early involvement of suppliers
European Design Center (DE)
Find and select potential design partners
Design Studio Europe (DE)
Explore opportunities to outsource design function
Design Studio Europe (DE)
Define an early-phase design process
Design Studio Europe (DE)
Define a design strategy for small cars
Design Studio USA (US)
Improve business planning by design-thinking
Corporate Management (US)
Planning and management capabilities
Design Department (DK)
Support product development through lead user research
Product Development (NL)
Implement a concept design process
Concept Lab (DK)
Build and implement a designers toolbox
Product & Market Development (DK)
Define definitions and scope of innovation
Product & Market Development (DK)
Define design strategy
Product & Market Development (DK)
Improve product development process
Product & Market Development (DK)
Create a Digital Development Process
Digital (DK)
Support in developing concept development process
Marketing Comm. (NL)
Align design process with business processes
Design Center (DE)
Support in defining the design strategy
Design Center (DE)
Improve innovation process
Concept Group (DE)
Develop coherent brand expression
Int. Brand & Comm. (NL)
Build design management organisation
Category Development (UK)
Build understanding of the design function
Category Development (UK)
Find and assess potential design partners
Category Development (UK)
Build online management system for design
Category Development (UK)
Build design process and toolbox
New Technology Group (UK)
Setting up a concept design team
Design Center (ES)
Create project briefing tool
Design Center (ES)
Support program towards design leadership
Corporate Management (ES)
Picture context to facilitate the product design process
Corporate Management (DE)
Benchmark best practices in design management
Design Department (JP)
Build design process crossing all brands
Group Product Design Mngt. (DE)
Business (service) model innovation workshop
Services Brand Division (DE)
Develop and align innovation program with corporate strategy
Corporate Management (PL)
Educate designers in presentation skills
TV Production Design (DE)
 

Featured project

 
client BMW, Group Design (DE)
project Develop perceived design quality tool for design process
assignment

To help the designers with the development of a tool can facilitates objective design decision making.
approach
  1. assess current design process
  2. identify key design decision making moments and stakeholders
  3. develop tool with stakeholders
  4. test tool
complexity

To integrate design tool in strong engineering driven automotive development process.
value
  • Having a tool to make objective design decisions for all stakeholders
  • Best practice among all design project team members
 
client Roca, Corporate Management (ES)
project Support program towards design leadership
assignment

To support Roca in building design leadership on top of their manufacturing leadership (together with Raymond Turner Associates).
approach
  1. Define relevant design & innovation related projects
  2. Build project teams with top management support & KPI’s
  3. Coach all teams
complexity

To manoeuvre between short term culture (production driven) and long term goal (innovation driven).
value
  • More external awareness about Roca's design goals & achievements
  • Increased internal innovation power
 
client Miele, Design Center (DE)
project Align design process with business processes
assignment

To align the Miele design process with business planning processes.
approach
  1. Analyse current business planning and design process
  2. Integrate design process & tools into business planning process
  3. Communicate design process towards design team & marketing
  4. Support implementation of design process & tools
complexity

To integrate design process in strongly engineering driven environment.
value
  1. Better position of design department in company
  2. Better interaction with other departments
  3. More clarity of design deliverables
  4. Earlier integration of design in the development process
 
client Reckitt Benckiser, Category Development (UK)
project Build understanding of the design function
assignment

To increase design and design management understanding within a brand driven company.
approach
  1. organise design management workshops on executive level (top 200)
  2. create a design management training program
  3. execute design management training within Category and Lead Countries
complexity

Developing local practice into centralised best practice.
value
  • shared vocabulary
  • increased design management understanding: its benefits and how and when to apply
  • development of best practice in managing design process
 
client Vaillant Group, Services Brand Division (DE)
project Business (service) model innovation workshop
assignment

To develop and teach a process to identify new service offers and translate them into Business Models.
approach
  1. Create stakeholder personas
    • that engage in specific customer touch points
    • to identify current experiences and challenges
    • that create new scenarios and potential solutions
  2. Translate proposed solutions into business value propositions
  3. Explore, ideate and create new services using business model canvas
complexity

To enable a diverse range of business professionals from various departments and regions to engage outside the scope of their daily professional constraints.
value
  • Consistent business exploration process
  • Increased efficiency in creating new business opportunities
 
client VOX, Corporate Management (PL)
project Develop and align innovation program with corporate strategy
assignment

To develop and optimise the process to identify business and innovation opportunities. To support the creation of a program of innovation projects for three companies: VOX Furniture, VOX Profiles and VOX Doors & Floors. And to create an organisational structure and responsibilities that enable innovation to become a core competency.
approach
  1. analyze current business practice with employees, distributors, suppliers, end-consumers, installers and experts.
  2. develop strategic intent and objectives for innovation with management
  3. create process and organisational structure for innovation
  4. identify areas of radical and evolutionary innovations with top management for the next five years
  5. define program framework and roadmap of innovation projects aligned with corporate strategy
  6. support in defining and managing the innovation program
  7. facilitate implementation of process, structure and program in single innovation projects
complexity
  • To prioritize innovation opportunities based on the definition of the corporate strategy.
  • To create customer / consumer focus in a production oriented corporate culture.
  • To deal with three very different corporate cultures under one global brand.
value
  • having a clear process how to derive the innovation program from the corporate strategy
  • optimise use of resources through alignment and prioritisation of innovation activities
  • having tools that support effective and efficient planning of innovation resources
 
client Siematic, Corporate Management (DE)
project Picture context to facilitate the product design process
assignment

To help SieMatic to manage its product portfolio and design DNA taking into account competitors, (consumer, technology & design) trends and stakeholders.
approach
  1. analyse industry segmentation, product portfolio, trends, stakeholders and competitors
  2. Develop dashboards to keep the overview of all research and strategy information
  3. Develop a process to use the gathered information for NPD & EPD
complexity

To structure all relevant information in a relevant, simple way.
value
  • better overview of developments in the market
  • more predictable future forecast
  • internal communication tool for product development roadmap
 
client Booz & Company, Visual Comm. (NL)
project Improve presentation tools through design
assignment

To improve presentation tools used by Booz & Company consultants.
approach
  1. Interview consultants & clients worldwide
  2. Give recommendations of how to use design to improve communication tools at every phase
complexity

To realise a global perspective with local execution.
value
  • Easier (less time spend per presentation) and more frequent use of presentation tools / templates
  • Consistent representations around the globe
 
client Sony, Design Department (JP)
project Benchmark best practices in design management
assignment

To identify and present, in partnership with DMI, comprehensive best practices encompassing integrating design in business and building a leading design organization.
approach
  1. Research and identify best practices of leading global companies
  2. Draw upon relevant industry experience and core principals
  3. Consult and interview leading Design Management professionals
  4. Present results in an active learning setting
complexity
  • To identify companies and business practices that are truly informative and new to an existing global leader.
  • To take the Asian corporate culture and learning culture into account.
value
  • Better understanding of current design management operations
  • Insights on areas of improvements for design management practices
 
client Mexx, Marketing Comm. (NL)
project Support in developing concept development process
assignment

To support in developing the Mexx concept development process.
approach
  1. Analyse regular Mexx processes
  2. Define activities, deliverables & responsibilities per project phase
  3. Develop tools to support concept development
complexity

To deal with a company in turmoil because of changing management.
value
  • Faster development time due to explicit described process tasks & better alignment in development team
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