Grundfos Design Style Strategy LEGO Designers Toolbox JCI Design Thinking RB Design Partner Selection AM Concept Process LEGO Concept Design Process PANalytical Vaillant Grundfos Product Experience JCI Small Car Roca Inovation lab Novo Nordisk VOX RB Design Awareness Training Miele Bugaboo Innovation Organization Vaillant AM Concept Dashboard LEGO Innovation Mapping JCI Design Partner Selection Bugaboo Concept Development RB Online Management System Airport Schiphol Holland Casino Lafarge LEGO Product Development JCI Offshore Nearshoring Mexx WDR Booz and Co JCI Early Product Development Process Audi Bodytype Roca Project Briefing LEGO Design Strategy RB Process and Tools SieMatic BMW Design and Emotiontool Hyndai Burgbad Airbus Roca Leadership Competence Roca Leadership Competence

Design delivers value - but only when
it is managed very well.

Inside your organisation, you need the strategies, structures, processes/tools to get the very best out of your designers.

Our clients report lower costs, higher margins, stronger innovation and faster time-to-market.


Long track-record with top design departments

Dedicated, challenging and persistent consultants

Leading-edge thinking, pragmatically applied

Strict focus on the business benefits of design


16 Years of PARK
On the 1st of April PARK has celebrated its 16th birthday. We are looking forward to many more years to come.


Frans Joziasse lecturing at Norwegian Design Day
The Norwegian Design Day (2. of April 2014) is among the country’s most meaningful days for design and innovation. The topic of this year is to look at design from all angles. Frans’ lecture will approach the question of what the success criteria for design and innovation are, in order to add value to business. The collaboration between PARK and Bang & Olufsen is going to be the lead case in presenting a generic framework. B&O’s Alan Krog Erlandsen, will share his experience of the journey that B&O and PARK made in developing and implementing a framework of integrated Design & Innovation Management.

Find out more at


[Raymond] 2014
[Raymond], our annual Design Management retreat is a place “where design professionals meet and exchange their surprisingly similar challenges”. This year’s invitation only event, [Raymond] 2014, focused around the theme of Design Resources; deep diving into where to FIND people, how to RECRUIT them, how to DEPLOY them, and how to DEVELOP them. Developed from an experience design approach and delivered in a “gamification” format, the event was played out by teams on a game board switching between a mix of researched “fast facts” and “deep dive” challenges which were brought forth by the participants. With special guest Tom Lockwood (former President of DMI and now leading a top tier design recruiting firm) as lecturer and game participant and a great mix of design leaders from leading global companies across Europe, the even brought forward new insights and best practices on how to build great design resources!

See more at


PARK in action

© 1998 - 2014 PARK advanced design management - all rights reserved. PARK is one of Europe's leading experts in the management of design. It consults and educates on how to maximise the value of design.
PARK Hamburg (Germany): Ruhrstrasse 11 / 22761 Hamburg / Germany / T: +49 40 28056233 / E:
PARK Noordeloos (The Netherlands): Nieuwendijk 8a / 4225 PD Noordeloos / The Netherlands / T: +31 183 589131 / E: