Grundfos Design Style Strategy LEGO Designers Toolbox JCI Design Thinking RB Design Partner Selection AM Concept Process LEGO Concept Design Process PANalytical Vaillant Grundfos Product Experience JCI Small Car Roca Inovation lab Novo Nordisk VOX RB Design Awareness Training Miele Bugaboo Innovation Organization Vaillant AM Concept Dashboard LEGO Innovation Mapping JCI Design Partner Selection Bugaboo Concept Development RB Online Management System Airport Schiphol Holland Casino Lafarge LEGO Product Development JCI Offshore Nearshoring Mexx WDR Booz and Co JCI Early Product Development Process Audi Bodytype Roca Project Briefing LEGO Design Strategy RB Process and Tools SieMatic BMW Design and Emotiontool Hyndai Burgbad Airbus Roca Leadership Competence Roca Leadership Competence

Design delivers value - but only when
it is managed very well.

Inside your organisation, you need the strategies, structures, processes/tools to get the very best out of your designers.

Our clients report lower costs, higher margins, stronger innovation and faster time-to-market.


Long track-record with top design departments

Dedicated, challenging and persistent consultants

Leading-edge thinking, pragmatically applied

Strict focus on the business benefits of design



Whilst the promise was solving bigger challenges through Design Thinking, Design & Designers didn't really elevate the last 5 years.
At my DMI 2014 conference lecture in London I have stated that Design is in a crisis.
To overcome the crisis I pledge for the 5 R's of REAL DESIGN.
Step up become a REAL Designer!
Yours sincerely,
Frans Joziasse
Director PARK

For more details look at the Slides or watch the Video.


PARK lectures in Gdynia (PL)
At this year’s Design EntrepreneurSHIP workshop from 8th – 12th July in Gdynia, Poland, participants will be exploring the world of Design Management. The workshop invites inter-disciplinary participants to acquire skills related to innovative design management concepts and their application for professional and economic use. Martin Andersen will be delivering a speech and case studies on concept development.
For more information click here.


PARK lectures at IED Barcelona
PARK continues its collaboration with design management schools and universities from all over Europe by nurturing young talent and sharing its professional knowledge.
On the 2. of June, PARK consultant Amrita Bhui will be lecturing the students at Istituto Europeo di Design Barcelona on several design management topics.


How can design and innovation add value to Business?
Do you know the success factors of design & innovation leadership? What are the steps for
successful implementation? How long does it take and is it measurable?
For an inspirational example of how it’s done click here


‚How to Manage Change by Design‘
This years DMI conference in London (11 – 12 June) focuses on ‘Making change by Design’. Frans Joziasse will participate as a guest speaker and will present three inspirational case studies of how design has been one of the major drivers for change.
Find out more at


PARK in action

© 1998 - 2014 PARK advanced design management - all rights reserved. PARK is one of Europe's leading experts in the management of design. It consults and educates on how to maximise the value of design.
PARK Hamburg (Germany): Ruhrstrasse 11 / 22761 Hamburg / Germany / T: +49 40 28056233 / E:
PARK Noordeloos (The Netherlands): Nieuwendijk 8a / 4225 PD Noordeloos / The Netherlands / T: +31 183 589131 / E: